Founded in 2012, AllOEMRims.com actually started as Ely’s Tires Online, the e-commerce division of Ely’s Tires, located in Miramar, Florida. The business decided to launch a web-based store that sold used car tires, parts and rims. The primary sales channel was eBay, with the second sales channel as their website.
In 2018, the company decided to re-brand as AllOEMRims.com with the launch of a new website, branding, and focus solely on new and used rims.
Creating the brand
I decided early on that this logo and re-brand would be a 2-in-1 deal: the logo would also be the name AND the website. This was because at that time, most of the company’s sales were eBay-based, and since eBay didn’t let them link directly to their website to capture the sale, I created the link to the website directly in the logo. Savvy buyers could then try their luck for cheaper prices directly on the website and purchase directly from there.
As a supplemental part of the brand, I created a phone number block to accompany the logo wherever possible. This included boxes, business cards, and marketing materials where it could fit.
Marketing Materials
Soon the logo was spready everywhere! It was updated on social media, flyers were printed and distributed with every product sold. Custom mousepads were printed and included in every product sold to a dealer, with the idea that the dealer would use the mousepad and have access to our phone number at all times. They also created custom printed boxes with the logo and phone number that each product would be shipped in. This created brand awareness not only upon arrival to the customer, but during the entire shipping process as well.
The re-brand doubled sales within the first year and allowed the company to expand to several warehouses nation-wide. The company now sells brand new OEM replacement rims directly to several major insurance companies across the nation.
Last modified: January 29, 2025
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