AZ Coffee

In November 2023 a company I was applying to sent its applicants the same assignment: build a brand for a coffee company that does not exist. Mine was az COFFEE, a monthly coffee subscription. I did the whole thing in one sitting.

The heart is one unbroken stroke, tail and all, like latte art poured into a cup. The assignment wanted social media as well, so I made a square for the feed and a vertical for stories. In the square the heart comes back as the steam off the cup.

I did not get the job. I kept the coffee company.