Case Studies

Three Punchlist screens: the capture sheet with a place and a reminder set, the task wheel, and a task's detail with its notes and sharing

Punchlist: a family task app that knows who and where

Punchlist is the phone half of my family's task system: sharing that actually tells the other person, and reminders that fire five minutes after you arrive.

Translucent cyan, yellow and magenta waves overlapping

Thumbprint Strategic Media

In 2009 I drew a mark for the firm I worked at: one thumbprint in each process ink. Over three websites the inks grew, then overlapped, and by 2023 they'd opened into a rainbow.

The support desk ticket list with a phone call ticket open, showing the call transcript, a staff note and a reply

Operator

From August 21, 2026, the AllOEMRims phone line was answered by software I directed AI to build, and on sixteen of the first twenty one real calls the caller ID it was verifying against was ours, not the customer's.

iTravel Rent A Car

In July 2009 an Atlanta rental car company asked me for a second opinion on somebody else's logos, and thirty two months later I'd designed the brand, built the website and shipped a booking engine inside a Facebook page.

A custom baseball glove rendered in black and red inside the glove builder, with a rail of color selectors beside it

Spiderz

A client pasted a competitor's website into a chat window and asked how hard it would be. Four years, forty-two stacked image layers, and one character limit in somebody else's checkout that turned into a phone call per order.

A fifteen column inventory table with a running dollar total and a days in stock column

Stock Rim

One nervous line on my resume said I licensed my listing software to a second wheel retailer. The archive says it was two products, three installs, a six section license agreement, and a folder on the server called clients.

Isometric store map with a dotted walking route from a YOU ARE HERE marker to a pinned Toothpaste destination

smartSHOP

A kiosk that helps you find one item in a store the size of an airfield. The idea belonged to the man who owned the tire shop I worked at. I drew the nine screens and built the working prototype, in nine days in July 2015.

Richie Rich Services

An air conditioning contractor needed a mark, a website and a van. I photographed the tool they carry, redrew it, and lost a valve handle that shipped to all three.

Ely’s Automotive

The dealership next door was called The Car Guys. I drew a logo for a name they had not asked for and emailed it with three words. Then I built everything the name touched.

Retired

MatchMakerMusic

In 2009 a music licensing startup sent me pencil wireframes by email. I sent back finished screens, usually the same day. This page keeps the paper.