hello, i am justin zagar
Thirty years, since I was fourteen, designing the interface and building the system underneath it.
I start by sitting with the people who do the job. At the school district that was a session every month for any teacher who wanted one, and you find out which label is wrong by watching teachers fail at the same field. That was the usability testing. At the tire shop the owner described the kiosk out loud and I drew it; a client wrote the Spiderz spec himself, and it was better than anything I'd have written. I ship, then iterate: the wheel sheet went through three shapes before it became a table, and I tore the center caps out when they turned out to be noise. At Payless I hired and trained my own replacement, then kept the account through my own company for five more years.
Selected work
2002 to 2026ProductTemplatizer2013 to 2026Built by hand in Classic ASP in 2013. Ran a business for fourteen years and was licensed to a second retailer. Rebuilt in 2026 as a WordPress plugin by directing AI.
5 related to this
Case studyAllOEMRims.comThe software that runs the business, from shelf barcodes to listings in minutes. A second retailer licensed it.
Case studyStock RimTwo licensed products, a warehouse tool and a listing generator, installed for them under a real license agreement.BrandPayless brand family2002 to 2009Seven brands, more than a hundred location micro-sites, the annual print program of posters, rental jackets and directories, plus airport signage and shuttle livery.
11 related to this
ProductSpiderz configurator2010 to 2016Custom baseball gloves: eight colorable areas, eighteen colors, 691 layer images composited live in the browser. No Flash, no canvas.
1 related to this
Systemair content management2006 to 2012My own CMS, in Classic ASP. Around twenty client sites, five releases, one shared admin chassis.
14 related to this
SystemmySite2002 to 2005Self-service publishing for a school district. Eight schools maintaining their own pages through a browser wizard, with no HTML and nothing to install.
2 related to this
SystemImagine2006 to 2011One editor and one component library, recolored to each client’s brand. Payless marketing got a fixed set of tags and styles, so pages changed without the layout coming apart.
2 related to this
Experience
Lead Product Designer & Design Engineer/ AllOEMRims.com · Ely’s Tires2012 to nowDesigned and ran the entire digital operation for a national OEM wheel marketplace that has done over $3.5M in sales on eBay and WooCommerce: identity, storefront, mobile warehouse tools, pricing, support desk, and the ledger. Designed Templatizer, the publishing system that turns a wheel’s photos into a fully priced eBay listing in under 30 seconds. Posting one rim by hand took 30 minutes in 2012. Designed cross-channel inventory with guards against overselling: publishing a listing puts it everywhere it needs to be, a single sale pulls the wheel from every channel automatically, and the ledger warns when an order oversells. Directed AI to put the storefront’s phone filters behind one button, moving the first wheel from 1064 pixels to 343, above the fold. Directed AI to build an order ledger that unifies 13,000+ historical and live orders from eBay, the storefront and a wholesale partner into one profit-and-loss view, plus a threaded support desk tied to order records. Designed the inventory system from scratch: 8-digit item numbers, shelf location codes and barcoded location labels, with a phone-first warehouse app used on the warehouse floor.
14 related to this
Case studyAllOEMRims.comThe software that runs the business, from shelf barcodes to listings in minutes. A second retailer licensed it.
Case studyOperatorThe model turned out to be the most reliable thing in the chain.
Case studyStock RimTwo licensed products, a warehouse tool and a listing generator, installed for them under a real license agreement.
Case studyEly’s AutomotiveA new name and its logo, four websites, the van wrap, the building artwork and the sales paperwork.
Case studysmartSHOPA store kiosk: a logo, nine screens and a working home page in nine days. It was never pitched.
Case studyRichie Rich ServicesA real manifold gauge set, photographed and redrawn into the mark, then driven around two counties.Brand & Systems Designer/ Micron Powder Coating2017 to 2021Built a manufacturer’s brand from nothing: logotype system, stationery, signage, building banner, and the proposal documents that won its first work.
1 related to this
Designer & Developer/ Thumbprint Strategic Media2009 to 2012On a team of four at the firm: identity, web and campaign work. Retail packaging for Spiderz Sports, the full identity and print system for iTravel Rent A Car, food packaging for Vic’s Mix. Designed and built the CMG Preferred mobile app for iPhone and Android, a hosted web app wrapped for each platform, published to the App Store and the Android Market in August 2011.
20 related to this
Case studyiTravel Rent A CarThey asked for a second opinion on somebody else's logos. I took the job over.
Case studySpiderzA glove builder where every color pick swaps one image, and a quote request when checkout couldn't carry the order.
Case studyMatchMakerMusicEighteen screens, from hand-drawn wireframe to finished interface.Interactive advertising for the paper’s marketing and promotions departments, running locally and nationally. Designed the identity for the newspaper’s technical division.
Web Designer & Developer/ Payless Car Rental Systems2002 to 2009Rebuilt the corporate site, three generations of the franchise intranet and the sub-brand properties across seven brands, and maintained more than a hundred location micro-sites for Car Rental, Car Sales and Parking. Designed campaign creative across the brand family and the tagline lockup system that carried it.
12 related to this
Webmaster/ Muskego-Norway School District1999 to 2002, 2005 to 2007Designed and built the district’s first website: information architecture for eight schools, 4,500 students, staff and community. Hired at 16 while still a student, and back from 2005 to 2007 as a Technical Aide.
2 related to this
Craft
Education
AllOEMRims is being sold after fourteen years. I’m available now for a full-time role as a lead product designer and design engineer, remote or hybrid. This is the web version, with the doors left in; the PDF is the same document with the doors closed.



