Dammous Law

Elee Dammous is a new layer in South Florida. We wanted to bring a modern edge to a typically classic design style. In the beginning, we swung a little too heavy on the modern style; while in the end we ended up choosing a more conservative style with modern hints.

We began modestly with a logo and business card, but have steadily built his brand into recognizable posters, billboards and flyers. Take a look and see how we progressed through the designs!

Creating the brand

Rather than the tired, old stuffy logos one usually pictures for a law firm, at first I started with a more modern look and feel. I created a few designs using bold, sans-serif fonts, bright colors, and added some shading and depth to really let this logo stand out amongst the rest.

The client loved these ideas, however he was afraid it was a little TOO against the norm, and being a new lawyer in the business, he felt a more traditional route would be the best approach. After going back to the drawing board, I came up with these alternatives that went more along with what the client was looking for:

The last one was a hit! As much fun as I had creating them, ultimately the client decided to stick with the traditional look and feel instead of the more modern logos.

Creating the marketing materials

Now that we had our logo, we needed to get the rest of the branding work done! We made advertising banners, A-Frame posters for sidewalks, business cards, and a ton of social media ads.

Next, we made some huge banners and wall decals for the office

The Results

Elee’s firm has soared as one of Miami’s fastest growing firms. He acquires new clients daily and juggles a hectic court schedule while meeting with clients and still having time for his family. The brand we created for his firm will continue to spread throughout the area and propel him to even greater heights.