Brands

Spiderz Sports

In March 2010 a client’s softball team renamed itself the Spiderz, and the jerseys were going to print on Tuesday. By May the name was on batting gloves. From 2010 to 2016 I drew the brand’s logos for production and designed its business card, packaging, sell sheet and trade-show banners.

2010 to 2016
Two logos drawn for production, hang cards in five sizes, five glove models

The logos

I drew the production logo in two days, a spider in a ring over SPIDERZ. That August I added BATTING GLOVES under it.

Two Spiderz marks side by side: a black spider in a ring over SPIDERZ in dark red, and the same mark with BATTING GLOVES in grey under the name — March and August 2010. The name is set in Eurostile Bold Extended.

In July 2011 the packaging needed a SPIDERZ SPORTS mark. The client had a raster concept, but there wasn’t a vector file, so I redrew it for production with new tribal art.

The Spiderz Sports mark: a red spider over black tribal blades, with SPIDERZ in red and SPORTS in black — July 2011, redrawn from the client’s concept.

The business card

I made the business card in April 2010, and its look carried into everything after it: the dark fade, the web in the corner, the half spider in its ring.

The dark grey Spiderz Sports business card, with a spider web in the top corner, SPIDERZ SPORTS in red and white, and a large grey spider in a ring cut off at the right edge — April 2010, as last revised in April 2011. The name and phone number are invented.

Packaging

In July 2011 a factory sent a dieline with another company’s artwork still on it. Two days later the client asked for every size. Only the badge in the corner changes across the five.

Five Spiderz Sports batting glove hang cards in a row, identical except for the size badge, S, M, L, XL and XXL — The die shape came from the factory and couldn’t move, so everything was drawn to sit inside it.

In January 2012 the client asked for a bat-wax wrap to match the Power Band, the business card and the glove insert.

The flat Power Band box with a size chart in centimeters, beside a tall bat-wax label that repeats BAT WAX four times, once upside down — The box for the Power Band, a silicone wristband, built on the manufacturer’s own box file. Beside it, the bat-wax wrap, co-branded with the company that made the wax.

In October 2012 the client sent a new spider, and I swapped it into the mark and the cards. By June 2013 five gloves shared one card, each in its own color.

Five glove cards on one template, color-coded red, blue, dark red, yellow and green: WEB, PRO and ENDITE batting gloves, and PICK6 and RAW football gloves — Three batting gloves and two football gloves, 2012 to 2013. The spider, at the top and in the ring, isn’t mine.

The sell sheet

I designed the wholesale sell sheet in August 2011. The front sells the Power Band, and the back is the order form: ten items by UPC, color and size, with three quantity price breaks.

The two sides of the Spiderz Power Band sell sheet: the front with the band and the web, and the back with product photos and a table of UPCs, colors, sizes and prices — Front and back, as revised that September, with the client’s product photos. The address and phone number are invented.

Trade-show banners

In June 2011 the client wanted a banner that looked like the business card. It was the first of a series that hung at the trade shows he went to.

Two dark Spiderz banners with the web and the half spider: SPIDERZ SPORTS Power Band, and SPIDERZ BATTING GLOVES — The Power Band banner, August 2011, and the ten by seven foot batting-glove banner, March 2012.

In January 2012 the client asked me for a glove builder on the website. I designed and built that too, and it’s a story of its own.

The story behind it →

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